Our Services

We help ambitious businesses expand into, or across the GCC and Africa region

Market Selection, Assessment

Africa is a continent 54 countries, determining the right country/economy for your product or service is the first step to expanding across the continent. Our team is able to support you in determining the right market for your business or product. We use a methodical approach that not only considers your firm’s capabilities, but also the market construct of the different economies.

GTM Strategy

Our GTM strategy is tailored towards effective market penetration, and details the step-by-step procedures to reach your customers and achieve competitive advantage. We specify the easiest and most cost-effective distribution models for your products, and advise on the proper pricing strategy to promote adoption.

Our team will also help you devise the best customer relationship management strategies to build and nurture customer trust.

Lead Generation and Match-making

We offer managed business development, prospecting and sales services to help your business grow across the African market. From prospecting to meetings set-up and management, whether they are distributors or buyers, we function across industry verticals.

Incubation

New market entry can be an expensive affair, our incubation service provides a soft-landing for businesses looking to expand into new markets. We provide the infrastructure so you can test the market before making a decision. Talk to us to see if our incubation service can be of benefit to your business.

Consumer Product Sampling

Get deep consumer insights with our product sampling service. We will get your product to your identified consumer segments and get their feedback to support your sampling campaign goals — whether it’s creating brand awareness, boosting sales, or collecting insights for product development.

KYB Service

Verify business partners and assess the risks of both new and existing business relationships. We help clients conduct due diligence to validate identities, or detect fraudulent partners or concealed identities.

Details we provide include business names, business registration numbers, countries of operations, business email addresses, UBO details and shareholders' details.

Shelf-Intelligence

See what is happening across retail supermarkets in Africa. Including product placements, pricing, and promotions. Get intelligence on the leading retailers in your chosen market.